Gallup makes it easy to talk about Strengths. Once you get used to using that term, “strengths,” it rolls off the tongue without much effort. There’s only one problem: I find myself using the term incorrectly about 90% of the time.

It’s not because I don’t know any better. I’m just lazy. And, I follow the crowd pretty easily, too. Most people use the term wrong – at least most people who talk about the results of the CliftonStrengths assessment, engage people in coaching sessions to help them apply those results, and generally strive to apply the Strengths philosophy. We find it easy to just toss around the word “strengths” as if it were the right one in most cases. Unfortunately, it’s not.

Let me share some definitions and a couple of thoughts about this to try and explain. Based on Gallup’s research and the information they share about the CliftonStrengths assessment, the following definitions need to be kept in mind:

talent = naturally recurring patterns of thought, feeling, and behavior that can be productively applied

theme – a group of similar talents

strength = consistent, near-perfect performance derived from applying talent that has been developed by the investment of knowledge and skill

weakness = anything that gets in the way of your success, or the success of others

Now, why does any of this matter? Well, most of the time when the word “strength,” or “strengths,” is used, what is actually meant is “talent theme.” For example, a week ago when I was writing about helping the JMU athletes strengthen their strengths, what i was really talking about was helping them strengthen their talent themes, or their talents. By definition, strengths are those talent themes which have already been developed through the acquisition and application of knowledge and skill such that performance becomes nearly perfect every single time.

I haven’t really done a great job explaining it all here, I know. It’s a bit tricky to grasp, actually. In part because Gallup named their assessment instrument, the “StrengthsFinder” when it first came out. They have since shifted to “CliftonStrengths” assessment, which is better, no doubt. Unfortunately, since I’ve been focused on it all for about a decade now, my old habits will be more difficult to break.

In truth, the name of my site, “Strengthen Your Strengths,” is misnamed. It should be more accurately presented as “Strengthen Your Talent Themes.” But, that’s far less alliterative and not nearly as memorable. So, I’ll probably stick with the name of my site and blog exactly as it is, though I will try to be more accurate in my writing and speaking.